First NIL Intelligence Platform Hits the Market as the NCAA Approves an Official Salary Cap

ExpertNIL launches advanced valuation tools and database to help programs and investors navigate the evolving NIL marketplace

Updated July 31, 2025

The landscape of college athletics is undergoing a seismic shift. Following the NCAA's approval of an official salary cap of $20.5 million for NIL (Name, Image, and Likeness) compensation — set to increase by 4% annually — universities, athletes, boosters, and investors now face a more structured, yet increasingly complex, marketplace.Expert NIL is proud to introduce the first comprehensive NIL Intelligence Platform, designed to help stakeholders navigate this evolving environment with confidence, clarity, and data-driven precision.

Why Expert NIL?

For too long, NIL dealmaking has lacked transparency, consistency, and reliable valuation benchmarks. Expert NIL bridges that gap by providing the industry's first multi-platform NIL database — built to track historical deal activity, analyze real-time market trends, and generate algorithmic valuation models that help stakeholders understand true market value.Our platform empowers:
- Universities & Programs to make calculated offers that align with market trends and team needs
- Researchers to gain clarity on value based on performance, potential, and comparable market activity
- Boosters & Collectives to manage NIL investments strategically and mitigate financial risk
- Investors & Industry Partners to leverage verified data in NIL decision-making

Preparing for the Salary Cap Era

With new NCAA regulations reshaping NIL compensation through formal spending limits—though these limits apply only to school-directed payments, not third-party deals— the need for reliable market intelligence has never been greater. Programs now face tougher decisions around athlete offers, roster management, and NIL resource allocation — all under increased regulatory scrutiny.The NIL marketplace is maturing. Guesswork is no longer enough. Expert NIL provides stakeholders with data-backed tools to optimize partnerships, protect investments, and stay competitive in the most pivotal era of college sports.Explore the future of NIL valuations and market intelligence — powered by Expert NIL.- A Note from Our Founder

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